![]() Data can be scraped from nested comments, maps, images, calendars and even pop-ups. It offers a graphical interface to select and extract the data from JavaScript and AJAX pages. Parsehub is another coding-free desktop scraper in the market, supporting Windows, Mac OS X and Linux. If you are tight on time, it may be a good alternative to consider. In addition, Octoparse offers a data collection service that delivers the data right to your S3 bucket. If you want to create a dynamic scraper to extract data from dynamic websites in real-time, Octoparse Cloud Extraction (paid plan) works well for getting dynamic data feeds because it supports the extraction schedule as frequent as every minute.įor scraping social media data, Octoparse has already published many elaborated tutorials such as scraping tweets from Twitterand extracting posts from Instagram. Scrapped data can be exported as Excel, JSON, HTML or to databases. The current Version 7 provides an intuitive point-and-click interface and supports dealing with infinite scrolling, log-in authentication, text input (for scraping searching results), as well as selecting from drop-down menus. OctoparseĪs one of the best free automatic web scraping tools in the market, Octoparse was developed for non-coders to accommodate complicated web scraping jobs. Top 5 Social Media Scrapers in the Market 1. With the assistance of big data automation tools, market trend analysis is simply the comparison of industry data over a set time period by tracking industry influencers and publications on social media channels. Identifying market trends is vital to adjust your business strategy, keeping your business at the same pace with the approaching shifts of direction in your industry. It is not only about your product or service, but also about your customer services, sales process, social engagement and every touchpoint where customers engage with your brand. Online branding monitoring is not only hearing the voice from your customers, but also knowing what your competitors, the press and even the industry key opinion leaders are saying. Identifying more targeted markets helps you maximize your marketing return on investment. Obtaining and analyzing a social media dataset enables you to know to whom and when to market your products or services. “A target market is a group of customers (individuals, households or organizations) for which an organization designs, implements and maintains a marketing mix suitable for the needs and preferences of that group,” as defined on Wikipedia. It provides insights for your current and upcoming marketing campaigns. ![]() Tracking customer sentiment allows you to understand the overall customer satisfaction and customer loyalty, as well as their engagement intent. They applied social media analytics to harness brand awareness, customer service improvement, marketing strategies and even fraud detection.Īpart from the above-mentioned applications, today’s social media dataset can be also applied for:Īfter collecting customers’ reviews from social media channels, you can analyze customer attitudes toward a particular topic or product by measuring their tone, context and feelings. Social media analytics|a survey of techniques, tools and platforms points out that the early business adopters of social media data analysis were typical companies in the retail and finance industries. It brings social scientists and business experts brand new opportunities to understand individuals, groups and society, as well as exploring the great wealth hidden in the data. ![]() (Image Source: Will big data change how you use social media?) What can you do with scraped data from social media?ĭata scraped from social media, is undoubtedly the largest and most dynamic dataset about human behavior.
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